Email marketing campaigns in real estate have been around for a while, and you can expect them to stay around for a while longer. When done correctly, these marketing campaigns have created benefits for real estate businesses in the long-run.
However, the important thing to note is that they need to be implemented correctly. There are strategies that need to be used in order to help boost engagement with relevant email outreach when it comes to real estate.
Types of Real Estate Emails
Before we delve into how email marketing can help boost engagement, we need to first understand the different types of emails that are used in real estate email marketing.
- Live Listing Email: These emails are helpful for both buyers and sellers associated with a real estate agent. If a seller has asked you to list their property, then you can let them know that it is live and what they should expect in the upcoming days. For buyers looking for homes, you can direct them to new properties through these emails.
- Case Studies and Testimonials Emails: There is no better way of gaining a potential client’s trust than by referring them to your previous clients. If you share case studies and testimonials from previous clients, your audience can understand different processes you have helped them through and your importance as a real estate agent.
- Real Estate Newsletter Emails: Anyone that is interested in real estate updates and ongoings can be helped by being sent newsletters informing them about developments in the area. Keeping potential clients and leads in the know about important details will help build trust among you.
- Real Estate Educational Content Emails: As a real estate agent, providing insight in the real estate market trends and its current situation through emails is something that is really appreciated by audiences who are interested in real estate.
- Seasonal and Holiday Greeting Emails: People appreciate being remembered on holidays and being the real estate agent who wishes people on the necessary days will help create a good image of yourself and keep you on people’s radar.
How to Boost Engagement With Real Estate Email Outreach
Now that we have gone through the different types of real estate emails that you can send as a real estate agent, it is important to now go through how you can use these emails to boost engagement as a real estate agent.
Engagement Through Subject Line
Whether you are in university or in the office, the subject line of an email remains the most important factor in getting someone to click to open it. Without a good and catchy subject line, people will not glance twice at your email.
However, just being a little creative with your subject line for real estate email drip campaigns or emails you create can persuade your audience to click through and see what it is about. For example, adding the subject line “Open the door to your dream house” will encourage people to click on your email.
Personalization in Real Estate Emails
Many real estate businesses falter when it comes to personalization of emails. For example, you would not care to read an email that is obvious about the fact that it was sent out to hundreds of people hoping someone would bite.
However, if an email is addressed to the user by name, it will create more interest and they will understand that the email contains something that they were inquiring about in the first place. For example, if someone has submitted a lead form on your real estate website, automating the system to send out an email to the user with their name will help create reliability and credibility for your business.
Engaging Content In Emails
No matter how much care is placed in the email’s foundation, real estate agents need to ensure that the content within the email is also up to the standard. For example, if someone clicks on to an email about ‘dream homes’, they will expect certain things. If they had submitted a form stating they are looking for a home, provide them with listings under your name in their specified area, or information on different homes in the area.
This type of content will engage the lead, because anyone who is interested enough to fill out a form on a real estate website, they are interested enough to want to know more. Make sure you are the one providing relevant information, and also methods of contact.
Conclusion
Real estate marketing has come a long way, from doing it one by one through hand to now automating marketing campaigns through real estate CRMs. However, emails have remained an effective method of securing leads in real estate businesses.
Continuing proper implementation of strategies to create real estate emails will allow your audience to find you and drive your business up in the long-run.
